Internationally acclaimed hairstylist Luke Hersheson has been announced as the UK creative director for John Frieda's haircare and styling portfolio, joining the brand's House of John Frieda initiative, which brings together people from across all creative industries to create 'exciting and standout content'.

Hersheson, who has worked with celebrities including Kylie Minogue, Elizabeth Taylor, and Jennifer Aniston, commented 'I'm incredibly excited to be joining the House of John Frieda. I've looked up to this brand since I was a kid and have nothing but respect and admiration for what they do. It's going to be a fun and exciting time'.